Welcome to Episode 1 of the “Got a Minute” weekly podcast. This week, EdBooks CEO Rob Reynolds provides a brief overview of the past and future of higher education learning materials.
Here is a series of images that illustrates the evolution of the creation, marketing, distribution, and purchase of learning materials in higher education. First, the old, traditional model.
As the web developed, the picture became more complex.
New technologies and an economic downturn in 2008-2009 led to even more complexity and the addition of new commerce channels.
Today, the market has grown even more complex with the increase in competitors and new content models.
Fortunately, this complexity will lead to a much simpler paradigm in the future.
By 2025, students and universities will no longer pay for learning content. Instead, they will choose between learning services and experiences that are available via affordable subscription models.