EdBooks Institutional Case Study

Learn how EdBooks uses its integrated Economics curriculum to deliver multiple customized mediabooks that are optimized for traditional, hybrid, and online courses.




A private university with a growing College of Business, as well as a strong commitment to integrating business literacies into its general education courses, is searching for a learning materials solution that can provide concept consistency across its different foundational economics courses. These courses include: (1) Principles of Economics, which is a required upper-division general education course for most students enrolled at the university, (2) Microeconomics and Macroeconomics, which are required courses for business majors seeking an Economics minor, and (3) a Business and Society course that will be part of the school’s future Economics major.

Image showing university economics courses and the students who take them

The curriculum for these courses is currently coordinated by a faculty member in the College of Business. The courses have multiple sections and some are taught by adjunct instructors. 

Image showing how economics courses are managed and taught as part of an EdBooks case study

In addition, Principles of Economics and Microeconomics are offered in multiple learning contexts – traditional, hybrid, and online. The online sections are scheduled in eight-week blocks, while the other sections are scheduled for fifteen weeks. 

Image showing university economics courses with sections taught in different learning contexts

The EdBooks Solution

Step 1: Learning Environment Design and Content Planning

EdBooks Economics consists of four products that are all part of an integrated curriculum library. This curriculum design model allows us to work with faculty to create highly customized products without sacrificing content or learning integrity. Equally important, our content design ensures consistency in nomenclature, explanation models, and philosophical foundations across product packages and lessons within the curriculum.

With this content foundation, EdBooks begins the project by meeting with the faculty coordinator and administrators. This planning meeting includes a Learning Design session, with a goal of gaining a clear understanding of the university’s needs.

As a follow-up to this planning session, EdBooks provides a series of draft learning environment models for each of the proposed courses and section types (traditional, hybrid, and online). These models create a common language for discussing and managing the project, and ensure that the content and services delivered align properly with project requirements. EdBooks works with the faculty coordinator to modify these models until they represent all course teaching and learning requirements accurately.

The EdBooks Learning Design and Content teams can now begin mapping product content to the learning environment models. They make resource and other customization recommendations, and begin making resource and other customization recommendations with guidance from the faculty coordinator. This mapping results in re-sequencing and adding lessons to the products.

Step 2: Customization and Implementation

At this point, with learning environment models and content maps completed, EdBooks works with the faculty coordinator and the institution to:

  • Curate and/or integrate additional content – This curation includes content to add depth for specific concepts and particular content types to match the learning requirements for lessons.
  • Provide sample syllabi – EdBooks provides sample syllabi for each of the courses and environments to facilitate preparations by the faculty coordinator.
  • Create final content packages and deliver these within the designated platform environments – Once all content mapping and curation is completed, EdBooks creates individual content packages for each of the platform environments identified by the institution. In this case, online and hybrid courses will use the EdBooks online platform, while content for traditional course sections will be delivered through the institution’s LMS.
  • Assist with the development of an evaluation rubric – As part of its learning design work, EdBooks works with the faculty coordinator to create an evaluation rubric that can be used to appraise the efficacy of course and content design at the conclusion of the first semester. This evaluation is tied to the learning environment models developed for the project and includes student and instructor surveys, as well as qualitative research interviews.
  • Provide training and other course assistance for all instructors – In preparation for the start of classes, EdBooks provides instructor training and also offers assistance for any additional course customization that is instructor-specific.
  • Assist with class starts and provide support for faculty and students – EdBooks works with the faculty coordinator and instructors during the first week of class to address questions or other needs.
  • Maintain constant contact with the coordinator and instructors throughout the semester — EdBooks learning designers check in with the faculty coordinator and instructors throughout the semester to provide assistance and help validate learning assumptions made in the process of the initial course designs.

Step 3: Course Evaluations and Further Customization

At the end of the first semester, EdBooks works with the faculty coordinator to conduct an evaluation of the course content and to identify areas where adjustments are needed. The EdBooks Content Team works with the faculty coordinator to make additional customizations before the beginning of the following semester.

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