by Rob Reynolds | Nov 1, 2017 | 21st Century Publishing, Affordable Content
Our mission at EdBooks is to innovate educational publishing to create a scalable, sustainable model for generating high-quality, flexible, and highly affordable learning content. As part of that mission, we’ve designed a new content publishing paradigm, called...
by Rob Reynolds | Sep 12, 2017 | 21st Century Publishing
One thing that sets EdBooks apart as a 21st century publisher is our approach to content development. We eschew many traditional product publishing practices and, instead, employ something more akin to a software development model. Here are some of the ways we follow...
by Rob Reynolds | Aug 4, 2017 | 21st Century Publishing
Distribution will be the biggest area of disruption for educational publishing in the 21st century. As the focus of content providers shifts from end products used by instructors and students to intelligent collections leveraged by diverse learning service and...
by Rob Reynolds | Aug 3, 2017 | 21st Century Publishing
As a result of seeking competitive advantage and preserving intellectual property, companies in many industries are reluctant to share information and product ideas. This inclination toward a proprietary mindset has certainly been part of the educational technology...
by Rob Reynolds | Aug 2, 2017 | 21st Century Publishing
Since the advent of digital ancillary content in the 1990’s, educational publishing has employed a series of increasingly complex pricing and product strategies. Pricing practices have included: (1) discounted print + digital bundles (2) custom discounted print...
by Rob Reynolds | Aug 1, 2017 | 21st Century Publishing
Through the first decade of the 21st century, traditional educational publishers continued to focus on selling soloed, proprietary content products that focused primarily on the general education curriculum. The major courses in this curriculum, along with the core...
